Environment Analysis free essay sample

Organizations analyze the environment in order to understand the external forces so that it could help to develop effective responses to secure or improve their positions in the future. There existed a positive relation between environmental analysis and profits of an organization. Top management looked at information in two ways: viewing and searching information. This information needed to be evaluated and disseminated to strategists within the organization and to help top management to make decisions that could create strategic advantage for the organization to succeed in a changing environment 1. There were research evidences that showed that environmental analysis was linked with improved organizational performance. Hence, it remained insufficient to assure performance, without aligning information with strategy. The main debate in strategy and environment was concerned with the primary importance of the environmental analysis in strategy formulation and implementation. 84 Reserve Bank of India The Reserve Bank of India is fully owned by the Government of India. 5). That is, explore the market, customer, competitive, distribution, demographic, economic, ecological, technological, political/legal, and cultural situations for the industry with particular emphasis on those changing environmental factors that may provide opportunities and threats for companies in the industry (see Chapter 3 for more details; This is primarily sections II and Ill below). Demonstrate your understanding of core marketing concepts that you have not incorporated into Part 1. A partial list of the concepts that should be addressed is provided below (Section V). You are not limited to this list. Examples, both real (preferable) and conjectural (i. e. , things that you think are likely), should be provided to demonstrate your understanding. Most of these concepts should be addressed in your industry analysis (i. e. , Part 1). You do not need to repeat any of the core concepts that are covered in Part 1 . While all parts of this project are important, your demonstration of your nderstanding and ability to use core marketing concepts is particularly important. Regardless of the section (Part 1 or Part 2) in which you discuss the core concepts, please use bold type to highlight the concepts. Please note that this assignment will be completed individually. Your written report should conform (more or less) to the format listed below. The body of the analysis should not exceed six double-spaced typed (12-point type) pages. However, extensive use of appendices (such as charts, tables, industry-related ads etc. is acceptable. The page count begins with the Task (micro) Environment Description (point II. in the format given below) and not with the summary or table of contents. Each item in the appendix must be individually referenced in the body. References (i. e. , sources of information) must be cited in the main text (include authors name, year) and listed in a reference section (section VI). As with all written assignments, your analysis will be evaluated on its professional appearance, readability, and apparent ettort, as well as on its content.